Engagement comes in many forms and is often difficult to measure. With such a visceral concept, the definition of engagement can be iffy but the basis remains the same: ‘being positively present during the performance of work by willingly contributing intellectual effort, experiencing positive emotions and meaningful connections to others’.
More and more businesses within the hospitality sector are beginning to recognise the positive effects of an engaged workforce. With 88% of businesses planning on improving engagement in 2017, failure to recognise the power it has will leave your business lagging behind your competitors.
Ensuring employees are thoroughly engaged can improve all areas of a business. It is no secret that hospitality has one of the highest employee turnover rates of any industry. Bloomberg BNA estimated that a huge $11 billion is lost annually due to employee turnover. Money is literally walking out the door due to low levels of engagement.
It has also been proven that engagement isn’t only good for improving staff retention. As well as being happier, healthier and more fulfilled at work, engaged employees deliver improved business performance evidenced by productivity, profit, revenue growth, customer satisfaction, innovation and efficiency. Engaged employees care for the company’s future, are willing to go the extra mile and know how their work impacts the overall goals and vision of your company.
Engaged customers bring a 21% profitability premium to the companies they are engaged with. Engaged employees increase sales by 20%, their absenteeism drops by 41% and safety incidents decrease by 70%. Companies that invest in engagement see a 17% rise in productivity and 40% rise in quality of work compared to those who don’t.
These are facts. Engagement works. All the statistics show that engaged employees improve the workplace beyond the happy employee; engaged employees actively work to improve profit and decrease unnecessary costs. Engaged employees are more loyal to their company, saving you money and time on recruitment and training. Your HR department would be better off spending less time recruiting new talent, and more time engaging and retaining the great employees your business already has.
With an increasing number of socioeconomic concerns influencing and, in most cases curbing profit, it’s easy to want to take the reins and implement processes and systems that rely on control, direction and compliance. This will only damage engagement levels and cause further financial distress. Instead construct the right teams, analyse productivity levels, ensure you have the right people working together at the right times, and trust them to do their job. Give them the support they need, discuss the larger focus of the business, where you want to be and where you want them to be, and they are more than likely to succeed and be happier while doing so.
Engagement is pinned to be one of the most explored concepts for hospitality this year and looking at the results so far, it is no wonder why. Businesses are being more innovative than ever with their workplace culture and are really going that extra mile to ensure they can provide the best, most engaging, environment for their employees. While installing slides in the office will be a little farfetched for most, if your business isn’t working on its engagement levels, it will be left behind and struggle to stay ahead of the curve. Not to mention spending valuable revenue on recruitment, training and labour costs! Large or small, engagement can help you transform your business for the better and it’s time you started talking about it.
Engagement needs discussing now more than ever; you should not underestimate the power it can have.
If you would like to discuss engagement in more detail and see how your technology can help, please get in touch at email@example.com or 01332 921 300.
 CIPD, Employee Engagement: An Introduction, https://www.cipd.co.uk/knowledge/fundamentals/relations/engagement/factsheet#
 Virgin Pulse, State of the Industry: Employee Wellbeing, Culture and Engagement, http://community.virginpulse.com/state-of-the-industry-2017-es
 Gallup, Gallup 2016 Q12 Meta-Analysis: Ninth Edition, http://www.gallup.com/services/191489/q12-meta-analysis-report-2016.aspx