Product Marketing Specialist
Salary: DOE
Location:Derby/Remote
Position:Marketing & Sales
Send us an email about why
you'd like to join our team
Are you a creative and driven Marketing Manager with a passion for connecting customers to products that meet their needs? If so, we want to hear from you! PXtech are seeking an experienced B2B Marketer to promote our fast-growing technology solutions to the hospitality and charity sectors (under our charity brand, Wil-U). We’ve been growing quickly over the last two years and want to continue this growth and establish Wil-U as the premier technology brand in the charity sector. We’re on the brink of relaunching into the hospitality market too so you’ll have the chance to work across a variety of exciting projects with lots of autonomy.
Key responsibilities:
- Own the marketing function within the business
- Work with the Sales and Product teams to develop and execute marketing strategy and campaigns utilising email marketing, social media and events
- Create engaging relevant content for our target audiences including blog posts, emails, case studies, ads, website and promotional materials
- Manage our social media channels including LinkedIn, Facebook and Twitter
- Utilise the best marketing channels to drive qualified leads to the Sales team
- Build strategic relationships and partner with key industry players, agencies and vendors
- Carry out market research and competitor analysis
- Be responsible for brand design and tone of voice
- Own the website/s, keep them updated and optimised
- Analyse and report on the performance of marketing activities
The successful candidate will:
- Be driven, creative and enthusiastic
- Have experience in a similar B2B role
- Have excellent written and verbal communication skills
- Be a strategic thinker who can focus on the big picture
- Proven experience in leading, managing and analysing marketing campaigns
- Knowledge of website analytics/CRM tools (Google Analytics, HubSpot etc.)
Other traits/experience that are desired but not essential:
- Knowledge of marketing to the charity and/or hospitality sectors
- Knowledge of marketing technology solutions/SaaS
- Proven experience in identifying target audiences and engaging them
- Experience in product/brand launches
- SEO, PPC and digital marketing knowledge
- Experience in graphic design and website content management
If you join us, you will get:
- 25 days paid holiday plus all bank holidays and your birthday off!
- Generous sick pay and income protection scheme
- Vitality health insurance
- Pension scheme with employer contributions
- Enhanced parental leave scheme (Maternity/Paternity etc)
- Cycle to work scheme
- Tech scheme
- Friendly and supportive team
- We offer the flexibility of office and remote working
This could be a full time or part time role (min 3 days a week).
To apply, please send a CV and cover letter telling us about you and why you would like to join the team to recruitment@pxtech.com.